Our Story


SOHO RUGS - A modern story

SOHO RUGS is the brainchild of Eran Michaeli, who has been involved in PARAS CARPETS, a sister company, for most of his working career. His passion, experience in the carpet/rug industry and a deep commitment to providing a superior experience in purchasing rugs/carpets for the modern, discerning customer, has led him to understand the need for a customer-friendly online shopping platform for rugs.


Premium quality, affordable rugs will now be available through our online service and at our distinctive showroom.

The new world-class showroom based in Kramerville, Sandton, will showcase modern and contemporary rug collections available to cater for a variety of decor and design schemes, from a range of neutral and natural hues and textures to sophisticated, elegant designs.


Our in-house professionals will assist with the selection of the perfect carpet for your decor space.


Eran's mantra in business is "If you don't care about your products and its purpose, you will fall short of your expectations".

Our valued customers can expect nothing but the highest customer-care service



To learn more about our customer care standards, please visit Our Services page.

Soho Rugs
011 706 7777
Soho Rugs
6 Kramer Road 

All Rights Reserved to Soho Rugs ©

  • White Facebook Icon
  • White Instagram Icon